This is a great mascara for a very natural daytime look. Unfortunately I have not noticed longer lashes nor have I noticed them curling more, or any of the things that was used to describe the product. Dramatic volume it definitely does not provide . Granted I’ve only had the product for a couple of weeks so maybe by week three I’ll see some changes in length, volume, and curl. UPDATE: So I have had the product for a while now and even though the claim is that it is an "Eyelash Enhancer & Serum with Collagen for Long, Thick Looking Lashes, Curling, Volume, Intense Length, No Flaking, No Smudging, No Clumping" I beg to differ. My eyelashes are not longer, fuller or thicker. My eyelashes do not CURL as indicated, and this product does in fact flake . Like I said perviously, its a great day time natural look, but if you use more than a couple of swipes, it clumps as well. Its also listed as "waterproof" ... nope. maybe water resistant, but definitely not waterproof.The first few applications of almost all mascaras are great, this being no exception. But after about a week or two it gets Thick, clumps lashes together, and no longer goes on smooth & fluid. I don’t “pump” my mascara & quickly apply one layer only to each eye making sure to tighten the bottle quickly. I’m not sure the name of the part right inside most mascara bottles that helps knock off a little product & keep air out - but this does not have it. Running a spoolie or lash comb through to separate lashes is always necessary in my view, regardless. This brand seems to have thickened quicker than others. ALL that being said I liked mascara a bit (a Lot the first week or two), good price, and a lot nicer ingredients than other brands. I have pretty oily skin + live in High humidity & I never noticed any smudges even after ~12hrs, it also came off easy with my normal cleansing oil. I’m a real fan of this brand for lotions and serums & hope they make even more makeup products in the future.This is my new HG. It lengthens, thickens, and separates lashes beautifully and it does. not. come. off. No chipping, flaking, smudging, or smearing. It stays on through my 8.5 hour, sweat inducing shifts in a humid environment. It stays on through naps. It stays on through workouts. It takes a little more work to get off, but not much more, and certainly less than a waterproof mascara. This stuff is magic in a tube. I won’t be purchasing anything else. This is ~true love~I have somewhat sensitive eyelashes, so I try not to use mascara lately. I'm a fan of Korean skincare products, so I figured I'd give this one a try. And this didn't disappoint! I can use this daily and don't feel my eyes and eyelashes dry out, it's not clumpy (though I do only use one layer), and dries up fast. I'll be switching to this mascara from now on.Not the greatest but not the worse. I wish I was better at returning things on time. It doesn't seem to be enhancing anything. It's clumpy and lumpy.I love this mascara, this is the first mascara that actually curls my lashes on it’s own. This is my second tube.It went on good on my eye I did first then I did the second eye and it was already a little clumpy/kinda dry. I still use it though.It did not cover well