I've been looking for a gentler option for a long-lasting mascara. I hate how smudgy many mascaras get around my eyes in humid weather, but I also don't like harsh ingredients around my eyes that need to be scrubbed away.I've used some 100% Pure cosmetics several years ago and I appreciate the fact that most of their ingredients are plant-based and gentle. This mascara promised to be long-lasting and it was discounted (from its normally steep $26 price).It smells really good, which is no doubt due to ingredients like passionflower oil, rosemary, thyme, and lavender extracts. It goes on smoothly without clumping and gives a natural-looking emphasis to my lashes. I prefer mascara that looks natural and isn't too heavy or dramatic. If you're looking for extreme length and volume, this probably won't be enough for you.It held up through hours of wear outdoors on a humid day and only smudged a tiny bit when I rubbed my eyes. But, it washed off fairly easily.The regular price is a bit more than I like to spend on mascara, but it's definitely good quality and suits my needs.I like that there are no toxic ingredients in this mascara. It goes on a little light, though. Adding another application on top of the first helps. Wish it were a little more smudge resistant.There are many complaints about mascara for those who like to pile it on and wear it a long time. My hunt has been for ANY mascara that my eyes can stand and I've tried them all. This one works. I let it dry between applications and do a couple; it helps to use a lash curler first, but this is great for super sensitive eyes. I've struggled long and hard for any products I can wear so I'm happy with what I got. Now I can stop wasting money trying products, and no more red, swelling, itching, hurting, watering, miserable eyes!Looking for a plant based mascara and I think I found it on my first try. The only problem is I drool when applying lol. Ok, so it's clumpy on the wand, I wiped it on a tissue and it's SUPER smooth and rich! My eyelashes are blonde on the bottom so it looks like I don't have any and now I don't use eyeliner. My top lashes get so long that they are touching the inside of my sunglasses. The best part is for the first time it doesn't feel like the mascara weighs my eyelids down, if that makes any sense to anyone.This has been my favorite mascara brand for a number of years. The only issue with my last order is that the application brush is really fat and makes it difficult to be precise while applying. I’m used to the skinnier brush but perhaps that was not an option in production this time.It doesn't look anything like the picture. ?...part of the reason i bought it was because it looked so pretty. (Its a gift)I really wanted to love this mascara since their ingredients are so clean and I'm moving to clean products, but I can't . The smell and color is great but that's. My eyes burn when I use this, I've tried on three different occasions spread out over time to see if it was maybe another factor since I typically don't have a problem with even cheap mascara but it's a no go. Also, flakes horrible, another no for me since I wear contacts, getting it in my eyes can be a horrible thing and I end up having to wear glasses for a couple days afterwards. I really hope the company is able to improve the formula and figure out why so many people seem to have the burning issue using it. I still plan to buy more of their products because after lots of searching their ingredients are the cleanest I've found. Would have returned but I missed the return window waiting to try it one last time before making a decision.All natural, moisturizing, goes on easily, all-natural and pretty.