UPDATE: So sad. This mascara used to only have shea, glycerin, beeswax, iron oxides, and ivy extract in it. It was the ONLY mascara that never irritated my eyes and performed better than a department store brand. And then they went and changed the formula to something unhealthy like.... Butylene Glycol (derived from petroleum), Acrylates and VP/ Elcosene Copolymer ( a vinyl-type film former), and Aminomethyl Propanol (can cause allergic sensitivity and dermal irritation). Why do companies do this????FORMER REVIEW: This stuff is incredible. Lengthens my lashes, does NOT smudge (no transferring under the eyes when working out- a total miracle for a natural mascara), leaves my lashes soft after washing off, and does not irritate my eyes. The pigment is thick. I couldn't be happier- I didn't even think a mascara like this was possible- AND cruelty free, AND not poisonous, AND natural !!! AND doesn't run (yes, it was tested during a cry -cause life happens), and it still stayed ON. I was so expecting the worst raccoon eyes when I looked in the mirror, but Nope- lashes were still beautiful. I can't say enough good about this mascara- I feel like I've been on a life-long search for something this good as a performer and ingredients-wise. I hope they keep this formula forever.